The Future Arrives at Top Recruiters Workshop (TRW) Global 2024

Three recruitment professionals on a purple backdrop, featuring the text Top Recruiters Workshop (TRW) Global 2024: Learn, Adapt, Thrive.

That’s a wrap on TRW Global 2024!

After a hugely successful 2023 event, this year’s Top Recruiters Workshop (TRW) Global was another one for the record books. Over three jam-packed days at the Leela Ambience Convention Hotel in Delhi, India, over 1,000 attendees from around the globe joined ApplyBoard to immerse themselves in the new world of digital transformation and student mobility.

The marquee global edition of TRW was crammed with panel discussions, networking opportunities, exclusive reveals, and informative sessions led by ApplyBoard leaders and institutional partner reps, focused on breaking down barriers to education.

Attendees had the opportunity to:

  • Learn the latest trends and forces shaping the sector, alongside behind-the-scenes insights from leading educational institutions.
  • Adapt their businesses for the future according to leading information and technology solutions.
  • Thrive among fellow top recruiters as part of a collaborative exchange of knowledge and opportunity.

If you missed attending the event yourself, keep reading to learn some of the biggest international education sector takeaways from TRW Global.


ApplyBoard CEO & Co-Founder, Meti Basiri, revealing that ApplyBoard has helped over 1 million students since 2015.

ApplyBoard CEO & Co-Founder, Meti Basiri, revealing that ApplyBoard has helped over 1 million students since 2015.

One Million Students Helped

It’s official: ApplyBoard has helped over a million students.

In his inspiring opening address, Global Access to a Global Education, CEO & Co-Founder Meti Basiri shared that ApplyBoard has helped more than one million students on their study abroad journeys. That’s one million students who’ve been given the potential to chase their study dreams, change their lives, and make an impact on our world.

As we think ahead to the next million students we’ll help, Meti shared how their expectations will continue to shift in the years ahead. More than ever before, students will:

  • Choose between many competing destinations
  • Demand study abroad programs with clear career outcomes
  • Expect end-to-end service, personalization, and Artificial Intelligence (AI) tech

One thing’s for sure: you can expect that ApplyBoard will continue to meet our students where they need us, and will enable our partners with the tools and technology to do the same.

ApplyBoard Co-Founder & President, Massi Basiri, and Chief Recruitment Officer, Scott Harper, revealing Abbie on stage at TRW with a few examples of the questions Abbie can answer.

ApplyBoard Co-Founder & President, Massi Basiri, and Chief Recruitment Officer, Scott Harper, revealing Abbie on stage at TRW with a few examples of the questions Abbie can answer.

Introducing Abbie

At this year’s TRW event, ApplyBoard’s product team was thrilled to reveal Abbie: an all-in-one AI advisor for studying abroad, offering personalized expert guidance and instant support along every step of the journey for recruitment partners and their students.

Abbie: The Fastest and Easiest Way to Navigate the Student Journey

Abbie reflects ApplyBoard’s vision to reimagine the study abroad experience. Here are just a few ways Abbie is a game-changer:

  • Personalized Expertise: Custom, specific program and application guidance based on a student profile, for any need.
  • All-in-One Advisor: From growth opportunities based on real market insights to student advice from application to arrival, Abbie knows it all.
  • Instant Support: Available anytime, on the ApplyBoard platform, with instant responses to questions (and in multiple languages).

Over the years, TRW has been the ideal launchpad for the latest ApplyBoard technology that makes our partners’ work faster, easier, and more successful. We were thrilled to share Abbie with a group so passionate about finding new and innovative solutions to help their students along their study abroad journeys. Currently, Abbie is only available by request to qualifying ApplyBoard recruitment partners. Direct access is currently limited as we continue to update and improve Abbie to become the absolute best it can be.

Program Tags and Search Reimagined

Abbie wasn’t the only innovative solution we shone a spotlight on at TRW. Attendees also had the chance to dive into our dynamic new Program Tags feature. Program Tags are designed not only to help students find the program most suitable for them but also to match them with programs that set them up for success in entering the workforce in high-demand jobs.

Learn more about how Program Tags take the guesswork out of the study abroad search process.

We also shared how the new ApplyBoard search, Search Reimagined, helps RPs and their students find the perfect program and institutional fit in just minutes through the ApplyBoard platform.

Actor and philanthropist Sonu Sood sits on stage at TRW with ApplyBoard CEO Meti Basiri.

Actor and philanthropist Sonu Sood sits on stage at TRW with ApplyBoard CEO Meti Basiri.

Sonu Sood Announced as ApplyBoard’s First Brand Ambassador

TRW Global’s Gala Night had a little extra star power as we were joined by renowned actor and philanthropist Sonu Sood. Sood was on hand not only to chat with Meti about how his foundation is transforming lives, but also to make a very special announcement.

We were beyond thrilled to share that Sonu Sood is ApplyBoard’s very first official brand ambassador! Our multi-year collaboration with Sood will dismantle barriers and unlock potential for students around the world. The partnership will encompass a multitude of initiatives, including:

  • Raising awareness
  • Empowering resources
  • Scholarship opportunities

Sonu also graciously helped us to recognize the efforts of some of our most dedicated and passionate partners during the ApplyBoard Awards. We couldn’t think of a better way to close out TRW Global 2024.

Learn more about this exciting new partnership between Sonu Sood and ApplyBoard.

A colourful slide on-stage at TRW with the simple words: ApplyBoard. Unlock Potential.

There’s More TRW to Come

We’re not done just yet! There are regional TRW events to come, beginning in Toronto on Friday, July 19. While they may be smaller in scale than TRW Global, they promise to be just as big on impact.

Thank you to all of ApplyBoard’s partners, and to everyone who attended, for helping to make TRW Global such an unforgettable event. lt sparked meaningful conversations, and made an impact that will go on to help unlock the potential of the next million students and beyond!

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