Bachelor of Arts (Honours) - Marketing and Business Management (N500)

Students will develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning. 

Students are encouraged to choose this degree designed to develop their marketing knowledge and skills for the digital era. It’s a great way to start building their career as a professional marketer and manager.

Abertay University will teach students how to understand different markets, manage customer relationships and communicate their brand strategy effectively. And students will learn about business decision making, functions and challenges, making them a highly effective manager.

Using Abertay University's outstanding industry links, students will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. Students will work on projects for organisations such as:

Focussed squarely on employability, this degree gives students a thorough grounding in marketing and business for today’s ever changing world.  Abertay University's marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. Abertay University prepares students for a great career, and a great future.