Master of Science by Research - Marketing
About Master of Science by Research - Marketing
This is a potential research degree area, subject to the approval of Abertay University.
Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline. They are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour. They are a member of the CIM (Chartered Institute of Marketing) network and work closely with businesses. Abertay preserves this proximity by encouraging dialogue with companies, organising guest speakers in the classroom and giving their students the opportunity to work on problems facing real businesses.
Postgraduate research students will carry out an original, independent research and/or practice-based project, whilst being guided and supported by a team of expert academic supervisors. As students do this, they will benefit from an extensive programme of researcher development tailored to their background, needs and future ambitions. This will in turn help students develop the skills required to deliver research excellence.
The student's progress will be monitored throughout the year and via an annual review. The final assessment is by examination of a submitted thesis and viva voce (oral examination). With the help of the student's supervisors, they will be encouraged to publish their research during and after their studies. The award of Master of Science by Research (MSc by Research) demonstrates a practical ability to undertake research studies, a systematic understanding of knowledge and a critical awareness of current problems and/or the application of original thought.
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