Bachelor of Science (Honours) - Psychology and Marketing (NC58)
About Bachelor of Science (Honours) - Psychology and Marketing (NC58)
Program Description
The BSc Psychology and Marketing degree at Aberystwyth University will help students explore the decision on what people buy; how marketing strategies can influence the relationship between the consumer and business; and how social media mediates a change in digital consumer behaviour. These and other themes are explored in the BSc Psychology and Marketing degree that will provide an in-depth understanding of the human psychology and how consumers think, feel and make decisions.
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