Associate of Arts - Fashion Marketing

The Associates degree in Fashion Marketing provides students with a firm foundation in business, marketing and promotion for fashion organizations and their marketing partners. Students gain entry-level employment skills in planning, managing and execution of various marketing and promotional activities.

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

• Conduct basic market and consumer research using industry-standard research tools and methods
• Apply research findings to concepts and applications in contemporary fashion marketing and business marketplace
• Identify changes, trends and opportunities in global fashion business, consumer and products

Fashion Marketing

• Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers
• Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace

Technical Skills

• Work effectively with industry standard software

Presentation Skills

• Communicate research, ideas, and concepts professionally and effectively through audience-appropriate visual aids
• Apply the conventions of standard written English to write professionally

Collaboration Skills

• Work effectively in a team

Professional Readiness

• Produce basic materials required for an entry-level job search

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*