Bachelor of Arts - Communications and Media Technologies

The School of Communications & Media Technologies BA program provides a dynamic education of essential modern media skills including foundations in storytelling, broadcasting, journalism, and mobile platforms. Under the guidance of industry experts, students learn to shoot, edit, write, and host their own productions, and use the latest technologies to stream and broadcast them.

Undergraduate students will meet the following student performance criteria:

Production Skills and Technical Knowledge

• Produce broadcast-ready video and audio content (including recording on location and in the studio, editing, and creating basic media graphics)
• Generate interactive content for websites, social media and mobile devices
• Format and distribute content across all major media platforms

Conceptual Thinking

• Identify, gather, assess, record, and research relevant information for a story
• Formulate precise questions, consider diverse points of view, and research opportunities as part of the interview and investigation process

Discuss and analyze media trends

• Develop unique, original story ideas

Written and Oral Communication

• Develop scripts, features, articles and other written content for media coverage in various platforms
• Perform professionally, including hosting and reporting on camera and microphone, or direct on-air talent to do the same
• Communicate concepts and ideas for a media project using industry terminology, both verbally and in writing

Visual Communication

• Rapidly visualize story ideas in the pre-production and production stage
• Apply basic design principles to various types of video, print, and interactive media

Professional Readiness

• Produce a professional reel to acquire a job within the media industry or corporate environment
• Meet deadlines and submit work according to professional presentation standards

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*