Bachelor of Fine Arts - Fashion Merchandising

The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a successful operation that plans, manages, and sells fashion products. Through hands-on Fashion Merchandising classes in buying, planning, product management, and retail management, students will develop the skills and knowledge required for a successful career in today’s global retail operations.

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

• Conduct thorough market and consumer research using industry-standard research tools and methods
• Identify trends, consumer changes, and market opportunities in the global fashion marketplace
• Analyze research to develop merchandising concepts and applications in contemporary fashion marketing and business marketplace
• Produce creative and original merchandising concepts
• Apply merchandising concepts to advance point of view or concept appropriate for the market changes, target customer, and business types

Fashion Merchandising

• Source, edit and select the appropriate product for a target customer
• Apply merchandising skills and develop product assortments for the selected channels
• Conduct a fashion business analysis and create an effective business plan (sales assortment plan, finances plan and marketing plan)

Technical Skills

• Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally

Presentation Skills

• Create professional visual and written presentations that reflect a point of view consistent with product, target consumer, and brand
• Communicate ideas and merchandising concepts professionally and effectively using fashion industry vocabulary

Collaboration Skills

• Work effectively in a team

Professional Readiness

• Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*