Master of Arts - Communications and Media Technologies Logo

Master of Arts - Communications and Media Technologies

Academy of Art University

79 New Montgomery St., San Francisco, USA

295919

Last updated: 17/04/2025
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About Master of Arts - Communications and Media Technologies

The MA program provides advanced study for students pursuing careers in multimedia communications. Coursework focuses on short-form production, on-camera performance, multimedia writing, and journalism for broadcast as well as for streaming mobile devices, and entrepreneurship. Students graduate from the program with a comprehensive portfolio or reel that showcases their talents refined through a concentrated curriculum.

Graduate students will meet the following student performance criteria:

Production Skills

  • Produce broadcast-ready video content that adheres to professional standards
  • Use and create interactive content and web designs to promote and enhance media projects
  • Depending on the student's specialization: ability to present oneself on camera professionally in various kinds of scripted, live, and impromptu settings in the studio and on location; or, the ability to direct on camera talent in the studio and on location.

Conceptual Thinking

  • Identify, research, and evaluate relevant information as appropriate to chosen media specialty.
  • Apply creative business and technological solutions for formatting, distributing, and marketing content across all major media platforms
  • Apply creative business strategies in the presentation and promotion of projects.

Written and Oral Communication

  • Develop scripts, features, articles and other written content for in-depth and continuous coverage of a media specialty.
  • Demonstrate mastery of various types of interview techniques appropriate to a target audience or media genre.
  • Develop sophisticated concepts for a media project and to professionally pitch these ideas.

Visual Communication

  • Rapidly visualize story ideas in the pre-production stage, for individual projects and larger-scale projects or series.
  • Apply advanced design principles to various types of video, print, and interactive media.

Professional Readiness

  • Produce a professional reel to acquire a job within the media industry or corporate environment
  • Meet deadlines and submit work according to professional presentation standards.

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Cost and Duration


Program Level
Master's Degree
Average Graduate Diploma
18 Month Master's Degree
Cost of Living
$36,218.00 USD / Year
Gross Tuition
$37,908.00 USD / First Year
Application Fee
$50.00 USD

Program Intakes

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