Master of Arts - Fashion Journalism Logo

Master of Arts - Fashion Journalism

Academy of Art University

79 New Montgomery St., San Francisco, USA

295927

Last updated: 31/08/2024
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About Master of Arts - Fashion Journalism

The Master of Arts Program in Fashion Journalism equips students with subject-area expertise to help communicate the rising complexity of the global fashion industry. M.A. students develop both: a deep understanding of social media for journalism and a strong fashion industry grounding that enables them to ask more informed questions, to situate fashion news and business of fashion events into a larger context, and to evaluate fashion collections with a critical, well-informed eye. Students learn to produce cross-platform stories that are nuanced and sophisticated for social, digital, mobile and print media. The M.A. program is fueled by a deep intellectual understanding of fashion, ethics, and the ability to professionally utilize social media - skills that are required of the leading fashion journalists of tomorrow.

Graduate students will meet the following student performance criteria:

Visual Communication & Digital Tools

  • Apply basic design principles to creative work
  • Work effectively with industry-standard software

Verbal and Written Communication

  • Write compelling material for print, online, or broadcast media
  • Clearly convey ideas and concepts using specific fashion industry language
  • Effectively pitch ideas
  • Conduct effective interviews
  • Develop both a personal voice and the ability to adapt voice to fit a variety of print/online publications

Research & Concept Development

  • Conduct in-depth research to develop material for print, online, or broadcast media.
  • Demonstrate ability to undertake editorial “packages,’’ combining various journalistic features

Social Media & Blogging

  • Publish, share, and promote stories to target audiences on social media
  • Conceptualize, produce, and package content across social-media channels

Collaborative Skills

  • Collaborate effectively to produce creative projects

Professional Practices

  • Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*

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Cost and Duration


Program Level
Master's Degree
Average Graduate Diploma
18 Month Master's Degree Including An Optional Internship
Cost of Living
$36,218.00 USD / Year
Gross Tuition
$42,120.00 USD / First Year
Application Fee
$50.00 USD

Program Intakes

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