Bachelor of Science - Marketing - Digital and Integrated Marketing Communications Logo

Bachelor of Science - Marketing - Digital and Integrated Marketing Communications

Arizona State University (in partnership with Kaplan International) - Tempe

1151 South Forest Avenue, Tempe, USA

40884

Last updated: 16/09/2024
Image for Arizona State University (in partnership with Kaplan International) - Tempe
Image for Arizona State University (in partnership with Kaplan International) - Tempe
Image for Arizona State University (in partnership with Kaplan International) - Tempe
Image for Arizona State University (in partnership with Kaplan International) - Tempe
Arizona State University (in partnership with Kaplan International) - Tempe Logo

About Bachelor of Science - Marketing - Digital and Integrated Marketing Communications

Program Description

Designed specifically for the marketing major, this digital and integrated marketing communications concentration builds on the knowledge provided in the major and prepares marketing students with specialized knowledge and training in the areas of advertising, brand management and digital marketing.

The purpose of the concentration within the BS program in marketing is to equip students with cutting-edge knowledge in the marketing communications area so they are well prepared to assume jobs in the areas of advertising, brand management and digital marketing. This concentration provides specialized expertise to graduates in an area that is growing in importance in the marketplace.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree Including An Optional Internship
Cost of Living
$14,718.00 USD / Year
Gross Tuition
$34,398.00 USD / First Year
Application Fee
No data available

Program Intakes

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