Academic Bridge - Bachelor of Science - Business Administration - Marketing

Program Description

Academic Bridge Program will provide you with extra academic support for one semester prior to gaining full admission to Auburn University at Montgomery (AUM). During the Bridge semester, you will be enrolled in courses designed specifically for "bridging the gap" to a continued and successful college career. Bridge courses consist of a University Success course, as well as a Math and/or English course. Throughout the semester, faculty and staff on our Bridge team will assist you by teaching you skills needed for success in college. The Bridge Program connects you with campus resources so that you can thrive at AUM.

AUM’s College of Business is the only school in the Montgomery area to receive accreditation from the Association to Advance Collegiate Schools of Business (AACSB) for both its undergraduate and graduate business program. The AUM College of Business prepares diverse, ethical business leaders through an engaged educational experience paired with collaborative research and service.

The Bachelor of Science in Business Administration has the following areas:

• Accounting
  
• Entrepreneurship
• Finance
• Human Resource Management
• Information Systems
• International Business
• Management
• Marketing

The importance of marketing is amplified by the fact that marketing activities constitute one-half of the total cost of an average product and that a marketing orientation is linked with the purpose of any business or organization; that is, serving customer needs. The program of study in marketing provides the knowledge students need to successfully create customer value in a dynamic environment. Creating customer value requires a balance between thinking logically and creatively, and the marketing specialization challenges students to do both. Students also have opportunities to develop interpersonal and communication capabilities, and valuable skills in demand by local, national and international employers.