Bachelor of Science in Business Administration - Marketing
About Bachelor of Science in Business Administration - Marketing
The 120 credit hour Business Administration, B.S.B.A. degrees in the School of Business provides students with professional knowledge and basic skills necessary to assume positions of administrative responsibility in a wide variety of areas. This is undertaken with an orientation toward the moral aspects and the consequences of one’s actions. The School of Business seeks to provide mechanisms and reinforcement for students to engage actively in meaningful experiences beyond the classroom setting.
Avila University is accredited by the IACBE (International Accreditation Council for Business Education) to offer the Bachelor of Science degree in Accounting, the Bachelor of Science in Business Administration degrees, and the Master in Business Administration degrees in the School of Business.
The School of Business has outcomes expected of students graduating with the Bachelor of Science in Business Administration in any business major.
These are:
- Be able to use deductive and inductive reasoning to solve business problems.
- Be able to effectively research a subject and present the findings both orally and in writing.
- Student has demonstrated interpersonal skills.
- Be able to apply knowledge about the economic, legal, and interpersonal environment in the creation and management of the organization.
Marketing Outcomes:
In addition to the outcomes listed above for all students graduating with a Bachelor of Science in Business Administration degree, the Marketing major has these additional outcomes.
- Understand the importance of strategic marketing and complete a real-world marketing project.
- Demonstrate knowledge of the marketing mix and marketing research/technology principles in domestic and international contexts.
- Be aware of ethical marketing practices.
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