Bachelor of Business Administration - General Business

The Berkeley College General Business program can give students a broad base of powerful business knowledge.

Through input from Advisory Boards and a faculty with real-world experience, the Berkeley College General Business program can prepare students for a variety of careers in different functions such as management, production, operations, marketing, finance, business analytics, and human resources.

The program emphasizes critical thinking and problem-solving skills. Students will learn in an environment that simulates global business markets, where they’ll have opportunities to work on projects that are focused on community engagement, as well as study under the guidance of experts on special topics such data mining, negotiations, business, and society. They'll gain the necessary skills for the competitive marketplace and also have the option of continuing their education or exploring different roles and industries.