Bachelor of Arts (Honours) - Music Marketing, Media and Communication

Explore the world of digital media and communications, the music business, popular culture, and marketing and PR with Bachelor of Arts (Honours) in Music Marketing, Media and Communication.

Students will learn about the rapidly growing fields of digital content creation, writing, storytelling skills, journalistic writing, audience engagement, marketing and public relations. The course also introduces them to how to be a creative entrepreneur in the fast-paced technology and arts economy. Although this course has a strong theoretical and academic basis, it’s highly vocational as well.

Experienced lecturers will guide and mentor professional development. Support is provided in project management and business skills across areas such as globalization, self-employment, traditional and digital marketing, creative writing, cultural studies, social media, marketing and PR, app creation, and various broadcast skills.

Students will expand their knowledge of broader marketing techniques and their cultural context. The focus will then shift to fine-tuning a specific area of expertise in a field of personal interest, whether that’s in creative writing, digital media, or marketing. Optional routes are available to allow specialization and the development of a unique area of interest as professional practitioners.

There will also be opportunities to attend guest lectures and gain hands-on industry knowledge through exciting work experience placements and internships with music-focused employers. For those more interested in exploring entrepreneurial ventures, support is provided every step of the way.