Bachelor of Business Administration - Marketing (Optional Co-op)

Program Description

B.B.A. Marketing Concentration

• Practical opportunities working with area industry on real projects;
• The skills and opportunity to create a launch-ready business of their own;
• Development of high demand business skills and abilities.

42 core credits + 21 required credits + 21 optional credits (maximum of 6 cognate credits) + 36 elective credits = 120 credits

Core – 42 credits

• BAC121 Introduction to Financial Accounting I
• BAC221 Introduction to Management Accounting
• BCS220 Management of Information Systems
• BFN200 Introduction to Finance
• BHR221 Organizational Behaviour
• BMA140 Statistical Analysis for Business Decisions I
• BMG100 Understanding Business & Society
• BMG215 Introduction to International Business
• BMG221 Business Law and Ethics
• BMG311 Business Policy and Strategic Management
• BMK211 Marketing Management
• BMS231 Operations Management
• ECO102 Principles of Economics: Microeconomics
• ECO103 Principles of Economics: Macroeconomics
• ILT100 Information Literacy and Critical Thinking (lab)*

* Mandatory 1-credit lab course for all B.B.A. students. This lab course cannot be used as a lecture course credit.

Required – 21 credits

• MAT196 Finite Mathematics for Business Students
• BMA141 Statistical Analysis for Business Decisions II
• BMK214 Consumer Behavior
• BMK321 Marketing Research
• BMK332 Marketing Channels
• BMK340 Product Strategy and Innovation
• BMK381 Marketing Policies

Optional - 21 credits

• MAT197 Calculus for Business Students
• BCS320 Business Intelligence and Data Analytics
• BMG323 Interpersonal skills
• BMG345 International Marketing
• BMK291 Entrepreneurship Practicum I
• BMK323 Marketing Communication
• BMK350 Marketing Strategies for Environment Sustainability
• BMK354 Topics in Marketing
• BMK355 Happiness Marketing
• BMK362 Sports Marketing
• BMK371 Industrial Marketing Strategy
• BMK392 Entrepreneurship Practicum II