Bachelor of Arts (Honours) - Marketing Communications with Public Relations (N594) (Placement Year)

Program Description

• Develop a solid understanding of the historical roots of marketing communications, with a specific focus on public relations and the fast-paced, rapidly changing context in which it takes place globally
• Apart from developing technical skills that will enable students to enter the profession, also hone skills in strategic public relations management, crisis communication, influencer relations and event management, to name a few
• Graduate with highly-developed interpersonal and communication skills
• Get a head start in the industry from working on live briefs for unit assessments and learning from professionals in the masterclass series
• Gain Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR) professional qualifications during their studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating
• Study abroad for a semester at one of BUs partner universities in Thailand, USA,  Belgium, France or Turkey
• Put skills to the test in The Pitch, the CIM’s nationwide competition where they will be set a real-life marketing challenge by a leading global brand and pitch your ideas as a team in front of business professionals
• Help organise the Mike Warne Event in their final year of study, the only student-organised event in the whole of the CIM’s national event program, bringing together leaders in the industry
• Complete a work placement anywhere in the world, giving students the chance to make great career contacts and bolster their blossoming resume.