Master of Arts - Advertising (Placement Year)

Program Description

• The demand by consumers that brands and organisations change their practices to address the world’s urgent social and environmental challenges
• The demand by brands and agencies for graduates able to design strategies and materials that respond creatively and effectively to these challenges
• The demand by university applicants that courses prepare them for careers in which they can 'make a difference'

• Apply knowledge to genuine business solutions through working on live client briefs
• Gain the skills to pitch and present ideas in feedback sessions simulating the professional environment
• Develop and deliver in-depth investigation into contemporary industry issues
• Benefit from strong industry connections and network of guest speakers
• Take advantage of interdisciplinary study opportunities collaborating across the Faculty of Media & Communication. Students work could include making a film, print advertisement, augmented reality app or voice bot for example
• Have the choice to complete either a standard research dissertation or consultancy project
• Enhance their experience further during an optional 30- week professional placement after the taught component of the course
• Achieve the Institute of Practitioners in Advertising (IPA) Foundation Certificate alongside a degree
• Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year.