Pre-Masters in Business and Management - Continue to Master of Science - Business Intelligence and Digital Marketing
About Pre-Masters in Business and Management - Continue to Master of Science - Business Intelligence and Digital Marketing
At the postgraduate level, Brunel University London Pathway College provides the highly acclaimed Pre-Master's programme leading to an excellent range of Brunel University London Master programmes in business and management, computing, engineering & design and arts. After successfully completing the programme students will advance to their chosen progression degree.
- Develop in students fundamental knowledge and understanding of business and its internal and external operating processes, inclusive of planning and strategy, growth, marketing, products/services, finance and accounting systems, information systems, and the management and development of human resource within organisations.
- Develop in students an appreciation and desire to learn based on competent intellectual and practical skills that build to a set of transferable skills that will support them in all aspects of their onward academic studies/careers and support their decision making in an informed manner.
- Ensure that students have attained the prescribed level of inter-disciplinary language competence.
- Prepare students for postgraduate study to meet the required academic standards.
Business Intelligence and Digital Marketing MSc
The way the world does business is changing, particularly how and why people carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Digital Marketing MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.
There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.
Developing sound knowledge and understanding of digital business practices, students will learn the importance of data, information, and mass communication technologies to business.
Students will be encouraged to reflect on the relevance of these new concepts to business and apply their newly developed skills in advanced research or via professional practice in collaboration with an industry partner.
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