Bachelor of Arts - Communications - Public Relations

The study of Communications is the essential foundation of all other disciplines, because messages are the foundation of the expression of meaning. Communication is at the heart of what it means to be human.

The primary purpose of the Communications Program is to prepare students to be sophisticated in their knowledge of organization in and use of the media, as they prepare for careers as communications professionals. The curriculum stresses knowledge of communications processes, an expected proficiency in writing and practice, and awareness of professional responsibilities, knowledge of ethical practices, and acquaintance with the laws that govern the use of the mass media. Further, the curriculum addresses the relationships between media and the societies they seek to serve viewed from regional, national, and international perspectives.

At California State University, Bakersfield, students in Communications have numerous opportunities for hands-on learning. Public Relations students learn how to formulate, develop, and apply communication strategies that present an organization in the best light.