Bachelor of Science - Business Administration - Marketing

The Bachelor of science in Business Administration allows students to learn the fundamentals of business while adding a layer of specialization.

This degree offers a common core set of courses along with a capstone course in applied strategic decision making. This core gives students a fantastic understanding of all aspects of business. Then, students can gain specialized knowledge by pursuing one of 7 specialty options.

The Marketing option prepares students for career paths in advertising, brand management, sales, distribution, and retailing. Students with an interest in sales may pursue the Professional Sales Certificate concurrently while pursuing the 120-unit BS degree.

The Professional Sales Certificate has caught the attention of numerous companies including Frito Lay, ADP, Salesforce.com, Intuit, TEK Systems, Yelp, and others, who now actively recruit California State University, Chico students. Graduates with this practical sales training can expect phenomenal opportunities and excellent career placement.