Bachelor of Science - Business Administration - Marketing Management
About Bachelor of Science - Business Administration - Marketing Management
The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.
The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.
The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).
Similar Programs
Bachelor of Science - Business Administration - General Management
Bachelor of Science - Business Administration - Human Resources Management
Bachelor of Science - Business Administration - Entrepreneurship
ApplyBoard Services
International Student GIC Program
Obtain your GIC from one of Canada’s largest banks without any processing fees.
ApplyBoard Loans Services
Don’t let a lack of funds keep you from achieving your dreams. Jumpstart your (or your student’s) educational journey with ApplyBoard Student Loans.
Study in California State University, East Bay & Achieve Your Dreams
