Master of Science - Marketing Analytics
1250 Bellflower Boulevard, Long Beach, USA
287083
Last updated: 18/12/2024
About Master of Science - Marketing Analytics
The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training.
Students will accomplish the following in this program:
- Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing.
- Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data.
- Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses.
- Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions.
Program Features:
- Small to medium class sizes (25-35).
- Dedicated program advisors that work with students through their program.
- Bootcamp will be offered to incoming MSMA students (8 hours).
- Social networking events Toastmasters, alumni mixers, student organizations, and more.
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