Bachelor of Arts - Administration - Sports and Entertainment Marketing
5500 University Parkway, San Bernardino, USA
228926
Last updated: 17/04/2025
About Bachelor of Arts - Administration - Sports and Entertainment Marketing
- Marketing is more than just advertising. It is an integral function in all organizations. It helps firms to inform, engage, and learn from consumers in order to satisfy the needs of consumers. Through the marketing function, companies build their brand and reputation, drive sales, and grow.
- Students will learn general marketing knowledge and theories, but focus more on the aspects of marketing that are most relevant to the sports and entertainment industry, such as sponsorship, endorsements, licensing, pricing, operations, etc.
- Students will gain first-hand experience planning, organizing, promoting, and operating sports and entertainment events through the two experiential learning courses required in the concentration (MTKG 5550 and MKTG 5500)
- Students will develop marketing skills by working in teams to complete projects and activities.
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