Graduate Certificate - Marketing Management - Digital (DMGC)
About Graduate Certificate - Marketing Management - Digital (DMGC)
Become a strategic marketer with expertise in the latest tools to help companies develop and launch effective digital marketing strategies and campaigns that increase profits, grow website traffic, get new customers, and more!
In this program, students will learn how best to use and manage digital advertising mediums (like social media networks, web pages, online streaming platforms, etc.) to create thoughtful campaigns that reach their target customers, make an impact, and influence them to perform an action that will make their strategy a success, like subscribing to a mailing list or purchasing a product. Students will also learn how to analyze the effectiveness of campaigns and the many ways they can use internet search engines as a tactic in their marketing toolkit.
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