Bachelor of Science (Honours) - Business Management and Marketing (N250)

The BSc (Hons) in Business Management & Marketing combines strategic business management with a specialization in marketing, allowing students to explore core concepts in both fields. Participants will gain knowledge in key functions such as accounting, project management, and people management, along with specialized subjects in marketing, including social media marketing, advertising, branding, and consumer behavior.

Several optional modules are available, enabling students to focus on topics ranging from innovation and entrepreneurship to retail management and international marketing. They will have the opportunity to learn from industry leaders through guest lectures, client briefs, and events designed to help explore interests and careers in marketing and other management functions.

Throughout the course, students will develop their analytical, communication, problem-solving, and critical thinking skills to prepare for management roles in business or marketing environments. The course is industry-led, providing the opportunity to examine and analyze real-life organizational issues within local, regional, and national organizations.