Bachelor of Arts (Honours) - Fashion Marketing Management

​​​​​​​​​​​​​​​​​​​The BA (Hons) Fashion Marketing Management at Cardiff Met is a unique blend of fashion, marketing and management for individuals who want to pursue a career in the vibrant global fashion industry. This course will give students an overall view of how the fashion industry works, with an exciting combination of academic theory and real world industry immersion – preparing students for a range of potential careers within fashion business. 

The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. The course has been awarded the CIM ‘Accredited Degree’ status – this accreditation provides students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications.

Students will have creative collaborations with the BA (Hons) Fashion Design students to maximise their fashion exposure, inspiring their creativity and strategic thinking by understanding the process of design from sketch to shop floor. Students will gain insights into the needs and desires of fashion consumers, understand the importance of strategic brand management in fashion and the international scope of fashion marketing in an evolving multi-channel landscape.

Students will explore fashion journalism and creative direction, understand trend forecasting and will discover the art of effectively communicating with a variety of fashion customers using both creative digital skills and traditional methods. They will use industry standard software equipping them with visual skills, alongside developing verbal and written communication skills.

In an increasingly Globalised market, fashion brand and marketing managers require a strong knowledge base and understanding of international market structures, culture, market entry modes and brand strategy. The fashion marketing management programme at Cardiff Met focuses on internationally relevant projects and offers the opportunity to travel for study trips or exchange visits. 

The course lecturers have both academic knowledge and industry experience to develop the skills needed to become highly employable fashion marketing graduates. Students will enter a ‘think tank’ of fashion marketing, putting their knowledge and skills into practice during their assessments and work placement opportunities. An optional work placement year between the second and final year enhances employability and exposes students to valuable experience and networking opportunities within the industry. 

This Fashion Marketing Management degree focuses on developing personal and professional skills and awareness, developing highly creative and analytical graduates capable of adapting to an ever evolving fashion industry. Upon graduating, students will have a wide base of fashion, marketing and management knowledge – with transferrable skills relevant to many roles within the fashion industry.