Master of Arts - AI and Digital Media Production

The university's AI and Digital Media Production (MA) program will equip students with the essential skills and techniques needed to succeed as digital content and communications professionals across a diverse range of industries. University's curriculum is designed to meet the evolving demands of this fast-changing industry, catering to a wide spectrum of sectors and organizations.

They will gain a solid grounding in digital media production and build their confidence in a range of content formats - including video, podcasting, and animation. They will learn about the use of Generative AI; the creative opportunities it offers and the challenges it presents, from bias and disinformation to intellectual property rights and privacy.

Students's assignments will require them to work in a realistic professional environment on a series of creative briefs to produce strong storytelling packages and gather audience insight that will allow them to test and sharpen their content strategy.

The program will also embed an entrepreneurial approach to content and product development that will help them seize opportunities presented by future technological change.

They will learn from both academic staff and practitioners, all of whom bring their unique and diverse perspectives to their teaching. It is this blend of research and experience, spanning multiple sectors and countries, that helps make our program distinctive.