Graduate Certificate - Advertising - Media Management (6403)
951 Carlaw Avenue, Toronto, Canada
44598
Last updated: 16/09/2024
About Graduate Certificate - Advertising - Media Management (6403)
Centennial College's Advertising Media Management program will prepare students for a career in media planning and buying within the advertising and communications industry.
Intensive, hands-on, industry-approved advertising media management courses will provide students with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.
In this graduate certificate program, students will:
- Develop expertise in reaching target audiences with creative messages;
- Build their business and negotiation skills on behalf of advertising clients to achieve strategic results;
- Expand their knowledge of emerging media;
- Master industry-specific syndicated research databases and software;
- Complement their in-class education with a 14-week industry field placement.
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