Bachelor of Arts - Marketing: General

Program Description

For students who are looking to combine their creativity and business brain into one profession, a marketing major might be what they’re looking for. At Central Michigan University, students will gain the experience and education necessary to play an integral role on a marketing team while using advertising and promotions to retain and build relationships with customers or clients. Marketing professionals will give students the tools they need to transform an idea into a campaign and a campaign into results. This major allows students to see brands and businesses from the inside out, a different view than the average consumer would have.​​