
Master of Science - Communication (MSC)







About Master of Science - Communication (MSC)
Program Description
Students can forge a career in global and digital marketing and media relations by mastering all the core competencies necessary for success as a communication professional. Clark University's M.S. in Communication prepares students to navigate the intricacies of marketing strategy and become a visionary leader in an integrated and highly cluttered media world.
The fact is, contemporary marketing campaigns have grown extraordinarily complex. They must integrate facets that speak to a vast range of demographics and personal consumer preferences. As a communication professional, graduates must be adept in every form of outreach—websites, social media platforms, email, news feeds, blogs, and more. And they must find a way to make their communications stand out among the deluge of messages bombarding consumers in a hypercompetitive marketplace.
With a graduate degree in communication, candidates will increase their ability to manage corporate communications, learn to create viral social media, perfect the art of public speaking, develop powerful communication platforms, lead influential public relations campaigns, and devise winning marketing strategies. Students will also learn to conduct market research, analyze results, and leverage that knowledge to craft powerful multimedia communications.
Why a Master’s in Communication at Clark University
- Build world-class communication skills that deliver a professional advantage in a wide range of fields, including marketing analytics, social media and digital strategy, brand promotion, global strategy, and crisis communications.
- Find out how to effectively communicate the value of a brand through storytelling in multiple media.
- Understand brand perception, persona marketing, shifting campaigns, user experience, and consumer behaviors.
- Work closely with highly experienced and connected faculty who are leaders in the communication realm and apply what is being learned to professional situations.
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