Academic Accelerator - Bachelor of Business Administration - Marketing

Program Description 

The Academic Accelerator Program (AAP) is a two-semester program designed specifically for students who are ready to succeed in immersive English-speaking classrooms, but also includes the benefit of English-language and student support to help them thrive.

Studying marketing provides students with the basis to understand the art of developing, communicating, and delivering an offering that consumers find attractive. The goal of marketing is to persuade, earn, and keep customers, clients and partners through carefully articulating the value of a product or service. Studying marketing develops creativity, strategic problem solving, and a deep understanding of consumer behavior and motivation.

Skills developed within this major include: Analytic Skills, Communication, Copywriting, Creative Thinking, Influencing, Problem-Solving, Public Speaking, Research Skills, Selling, Storytelling.