Bachelor of Science - Apparel and Merchandising - Product Development

The Product Development concentration offers unique learning opportunities in developing and innovating consumer products. This concentration teaches students necessary skills and knowledge for product development, including market potential analysis, trend forecasting, technology and material research, concept development, product line development, computer-aided design, technical package, packaging/branding strategies, pricing and costing, product line management, quality assurance, sourcing, supply chain management, and new venture start-ups.

Students in this concentration gain competence to be successful industry professionals or entrepreneurs through market-driven, industry-sponsored projects, which allows them to develop further networks with the real world. Students graduating with this concentration often pursue careers in highly technical product development fields such as outdoor products or sportswear industries.