Master of Business Administration (MBA) - Digital Marketing
7400 Augusta Street, River Forest, USA
48212
Last updated: 07/10/2024
About Master of Business Administration (MBA) - Digital Marketing
Concordia University Chicago's MBA specialization in digital marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions. The four courses within this specialization are designed to help students understand digital marketing strategy and planning, mobile marketing and social media strategies as well as digital marketing analytics. Graduates will successfully champion digital marketing campaigns while achieving their organization’s growth initiatives.
Specialization Outcomes
- Synthesize concepts from various business disciplines to develop effective digital marketing strategies and strategic plans.
- Develop a refined management and leadership framework to evaluate ethical issues in digital marketing and social media strategies.
- Understand current developments in social media, the potential impact on marketing strategies, and selection of appropriate information technologies to develop business solutions and improve performance.
- Integrate a global interconnectedness perspective into a business philosophy and practice.
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