Bachelor of Science (Honours) - Global Marketing

This is a bachelor of science course, reflecting its highly practical, evidence-based approach to preparing for a career managing marketing strategy in a globalised context.

This exciting and contemporary course is focused on data and analytics, offering a set of career-ready practical skills which are very much in demand from employers around the world. Students will become confident at gathering, interpreting and presenting data to support strategic planning and decision-making, using research, statistics and modelling to help them.

Studying in the heart of the City of London, students will cover essential marketing theory before quickly moving on to its application in the global marketplace. They will be closely connected to business, with opportunities to do a year’s work placement and/or a term’s internship and to enjoy field trips, guest lectures, and live projects with clients