Master of Arts - Advertising and Brand Management

• Marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity, and responsible technology use.
• Brand management and storytelling: master branding strategies through storytelling, digital branding, and ethical frameworks to build brand equity.
• Creative disruptive advertising: explore innovative advertising techniques using AI, A, R, and VR to create impactful campaigns..

They will:

• Develop brand and digital advertising strategies: learn how to analyze, plan, and execute brand strategies that connect with consumers. Gain insights into managing brand portfolios, adapting them to new technologies, and evolving consumer behaviors.
• Create relevant messages that reflect key issues and trends: for brands to thrive and for advertising to work, they need to develop clear messages, which are framed around issues shaping social attitudes and consumption patterns.

The course also covers marketing for growth, global stakeholder management, and strategic decision-making, helping students learn the skills needed to manage brand portfolios and navigate the evolving advertising landscape using AI and emerging technologies.