Bachelor of Arts (Honours) - Marketing and Public Relations

Program Description

This exciting honours degree in Marketing & Public Relations (PR) aims to equip students with the knowledge, competences and skills that are required to be successful in contemporary marketing and public relations industries. Recognised by the Chartered Institute of Public Relations (CIPR) students will become members of this professional association for the duration of their degree.

In recent years Marketing and PR has gained increasing significance as organisations look to face local, national and international challenges. Marketing and PR roles range from identifying customer needs, creating ideas and building and managing a positive brand reputation. This function is required across almost every industry, giving graduates a variety of sectors to work in such as fashion, retail, public sector, professional services, manufacturing and more.

An optional placement or sandwich year after Year 2 gives students the chance to gain further insight into the industry or career they are seeking to follow, enabling them to apply their theoretical knowledge to the workplace. Students can also choose to take an optional year abroad between years two and three. If students decide to take advantage of a placement year this version of the degree will help them acquire valuable work experience and gain an understanding of what employers seek in graduates. It is each student's responsibility to find a placement with an employer within their chosen sector. The careers and employability department, alongside the course team, will support students throughout the placement year. Past students have worked with [Jaguar Land Rover, the Bugatti Trust and Imagination. Several students have had internships in London, Birmingham, Amsterdam, Berlin, Stuttgart and Bologna. 

Please note that placement or study abroad opportunities are not guaranteed and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements.