3-Term Pathway - Incorporated Bachelor Year Zero in Business and Law - Continue to Bachelor of Arts (Honours) - Marketing
The Gateway Leicester, United Kingdom, Leicester, United Kingdom
108345
Last updated: 23/04/2025
About 3-Term Pathway - Incorporated Bachelor Year Zero in Business and Law - Continue to Bachelor of Arts (Honours) - Marketing
Students can get the perfect start to their degree at De Montfort University with the International Year Zero (IYZ). Students will take an extra year of study at De Montfort University International College in order to complete a degree at DMU. Students who take the IYZ will continue to the
first year of study of their chosen International Incorporated Bachelor's degree programme at DMU.
Students will have individual subject tutors who will make sure that they are on track to achieve their study goals. Students will be given feedback both in person and in writing so that they always know how they are doing, and how to improve. Students will also be assessed through regular tests and exams.
Bachelor of Arts (Honours) - Marketing
This specialist course covers both traditional and digital marketing principles and teaches students how to apply them to real-world situations.
Marketing is critical to the success of any modern company and this course will introduce students to the principles and the practice of excellence in this key ingredient of business success.
Accredited by the Chartered Institute of Marketing (CIM) Accredited Study Centre and the Institute of Direct Marketing (IDM), this course will help students develop the transferable skills that are valued by professionals and industry experts.
Learn how to provide value to a company by analysing real business problems and offering creative marketing solutions taught by lecturers who draw on their extensive business experience.
Choose from a broad range of Marketing modules, such as Marketing Essentials, Direct and Digital Marketing, Sports Marketing, Marketing Planning and Management and Retail Marketing.
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