Master of Science - Data Science - Marketing

The program provides students with the skills and knowledge to be successful in a data science career. At the end of program, graduates have the skills to analyze large datasets and to develop modeling solutions to support decision-making, a good understanding of the fundamental principles of marketing and customer relationship management, and communication skills to present results effectively to a non-technical business audience.​

Students take courses in multivariate statistics, advanced data mining and machine learning together with courses in marketing analytics and customer relationship management to gain a deep understanding of the challenges and goals of business applications.​