Master of Business Administration - Marketing

The MBA marketing specialism graduate will be empowered to make creative marketing choices which impact on the growth in profitability of brands thus sustaining and increasing an organisations’ market share by creating exchanges which satisfy individual and organisational objectives. 

Graduates will be able to critically evaluate integrated marketing communications tools and techniques and apply digital technology support to marketing strategies.  They will also be able to demonstrate critical awareness of innovations and trends within the field of marketing with a focus on sustainable marketing innovations.