Bachelor of Arts - Business Administration - Marketing
About Bachelor of Arts - Business Administration - Marketing
Marketing deals with market research, product planning, pricing decisions, advertising, sales promotion and sales management. Marketing professionals occupy strategic territory between a firm and its external environment. The marketing program opens dynamic career possibilities in a broad spectrum of industries and services.
Students who complete a major in Marketing will:
- be able to analyze the impact of marketing environments on marketing strategy and performance;
- be able to explain and apply consumer behavior principles and their implications for marketing strategy and practice;
- be able to collect, analyze, interpret and report market data;
- be able to apply marketing principles to segment consumer groups and develop appropriate positioning strategies;
- be able to explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan.
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