Graduate Certificate - Sport and Event Marketing (B400) (Optional Co-op) Logo

Graduate Certificate - Sport and Event Marketing (B400) (Optional Co-op)

George Brown College - St. James

200 King Street East, Toronto, Canada

26658

Last updated: 15/09/2024
Image for George Brown College - St. James
Image for George Brown College - St. James
Image for George Brown College - St. James
Image for George Brown College - St. James
Image for George Brown College - St. James
George Brown College - St. James Logo

About Graduate Certificate - Sport and Event Marketing (B400) (Optional Co-op)

For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.

Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.

Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.

This learning experience will enable students to:

  • Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry
  • Plan, execute and evaluate comprehensive events utilizing project management and team building skills
  • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer
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Cost and Duration


Program Level
Postgraduate Certificate
Average Graduate Diploma
1 Year Graduate Certificate Including An Optional Internship
Cost of Living
$20,635.00 CAD / Year
Gross Tuition
$17,083.00 CAD / First Year
Application Fee
$110.00 CAD

Program Intakes

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