Master of Marketing (5629) (082407J)
About Master of Marketing (5629) (082407J)
Program Description
Marketing is fast-paced, exciting and always challenging. It is an ideal career ifor those who are creative, analytical and a good communicator. Students will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where students will learn advanced marketing principles, best practice and new approaches to build customer relationships. Studies will enable students to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
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