Master of Science - Digital Marketing Logo

Master of Science - Digital Marketing


Lochside Walk Currie, City of Edinburgh, United Kingdom

289514

Last updated: 08/09/2024
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Image for Heriot-Watt University - Edinburgh
Image for Heriot-Watt University - Edinburgh
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About Master of Science - Digital Marketing

The MSc in Digital Marketing enables students to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3. There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

Students can customise their degree to match their interests or career pathway by selecting two course options, one each semester.  Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing.  Students will demonstrate their mastery of the subject area by developing new insight from analysis of valuable primary research. 

The MSc in Digital Marketing forms part of a suite of specialist programmes at Heriot Watt University designed to meet the demands of the growing digital economy.
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Cost and Duration


Program Level
Master's Degree
Average Graduate Diploma
1 Year Master's Degree
Cost of Living
£13,344.00 GBP / Year
Gross Tuition
£21,136.00 GBP / First Year
Application Fee
No data available

Program Intakes

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