Bachelor of Business Administration - Marketing

Effective marketing changes people's lives. It understands what they want, what they need, when, and how. Good marketers drive the strategy of the business by combining analytical focus with creative ingenuity. All business strategy needs marketing: researching and analyzing customers, competitors, and company. Students need to find the gap in the market, position themselves, create their brand, and promote it. Marketing covers it all.

Through the completion of this program, students will gain valuable professional skills such as: brand management, consumer segmentation, digital marketing, marketing positioning, marketing research, pricing strategy, and more.