
Masters in International Marketing
1 Education Street, Cambridge, USA
262442
Last updated: 06/09/2024







About Masters in International Marketing
Students will stand out in a competitive global marketplace with Hult International Business School's one-year Masters in International Marketing (MIM) that equips them with the international strategic skills, creative executional ability, and cutting-edge knowledge to thrive in a constantly shifting digital environment.
Students will understand the importance of the customer journey in today's fragmented media landscape. They will learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth. Students will gain a solid foundation of marketing analytic skills and learn to develop key metrics for a successful strategy as they take part in real-world business challenges that are integrated into their entire program.
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