College Diploma - Advertising and Graphic Design (04701)

This program will guide students through the many facets of visual communication including colour theory, conceptual process, typography, design, marketing strategies, interactive media, and digital technology through the use of industry standard tools. Students will also have the unique opportunity to apply these skills on briefs for real clients through BuildingF, Humber's in-house creative agency. As students learn fundamental advertising and marketing concepts, linkage projects will connect them with students in the Advertising Copywriting, and Advertising - Account Management programs. These projects will help students hone collaborative and teamwork skills, preparing them for the workplace. Student's first semester is shared with the Public Relations advanced diploma, Journalism advanced diploma, Advertising and Marketing Communications diploma, and Media Communications diploma programs, giving them the freedom to change their area of study in the second semester.

Humber's advisory committee is made up of experienced art directors and designers who regularly review and provide input into the curriculum, ensuring it is always on the leading edge of industry developments. Many of Humber's faculty are part-time instructors and creative advertising masters highly active in the industry, giving them the opportunity to benefit from their experiences, connections and insights.