Master of Science - Brand and Marketing Management
Quartier 207 Friedrichstraße 76-78, Berlin, Germany
367276
Last updated: 17/04/2025
About Master of Science - Brand and Marketing Management
The objective of the MSc Brand and marketing is to provide students with an overview of innovation marketing and the tools needed to boost creativity and translate their ideas into products and services. With the current evolution of the markets and the digitalisation of the product offer, companies must show innovation and reactivity facing a constant challenge: to be ahead of the competitors.
The brand plays an important role for the company. There may be similar products on the market, but the brand must be unique. This course trains professionals to identify ways of building a company's brand equity and to implement strategies in a multidisciplinary and/or multicultural/international context. Graduates will also be able to use aesthetics as a source of creativity when making brand decisions.
In Berlin, the work-study rhythm allows for part-time student jobs, ranging from 8 to 20 hours per week. This provides an excellent opportunity to expand skills. For those with an entrepreneurial mindset, free time can also be used to develop personal projects.
Additionally, nearly 150 partner companies are available during career forums, offering opportunities for work-study positions with major companies.
The MSc Brand and Marketing Management program is highly professional, with courses taught by industry experts.
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