Bachelor of Commerce (Honours) - Digital Sales and Marketing Management

The Bachelor of Commerce (Honours) in Digital Sales and Marketing blends industry demands with rigorous academic preparation, establishing a solid foundation for the student's success in the dynamic realm of digital sales and marketing. Core subjects include Digital Marketing I, Marketing Strategy, Sales Techniques, Social Media Metrics, Branding and Design, Digital Marketing II, Digital Marketing Trends, Marketing Analytics, Special Topics in Digital Marketing, and Planning a Digital Marketing Campaign.

In addition to these specialized business courses, students will have the opportunity to broaden their knowledge through elective courses such as Contemporary World History, Art and Contemporary Studies, Psychology and Cognition, and Critical Thinking.