1-Semester Pathway - Pre-Masters in Creative and Cultural Business - Continue to Master of Science - International Marketing

This pathway is specifically designed to allow international students to reach their full potential in pursuit of a Postgraduate degree at Robert Gordon University.

This accredited MSc International Marketing degree from Robert Gordon University will develop student's knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion, they will be able to make an immediate and effective contribution to operations within the field of marketing.

By studying the MSc International Marketing course they will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology, and legal systems. They will study and analyze consumer attitudes to products and businesses and look at the behavior of the customer in a rapidly changing world. Digital aspects of marketing are emphasized throughout the course and they will develop a solid understanding of the knowledge and skills within this area.