One Term Pathway - International Incorporated Masters (IIM) - Continue to Master of Science - International Marketing and Finance

The International Incorporated Master’s is designed for those students who do not qualify for direct entry to a postgraduate degree at the University of Dundee. This could be because of the grades achieved in students undergraduate degree; their current qualifications are not equivalent to a UK undergraduate degree or if students want to improve their academic and English language skills.

Students will develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. They will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.